Sweet Tooth Strength is an inclusive strength training experience that focuses on empowerment, stamina, and building strength over shrinking.

Rose, Sweet Tooth’s owner, has extensive experience as a strength training coach and wanted to create a training experience that wasn’t centered in toxic gym culture. I wanted to create a visual identity that leaned away from traditional training aesthetics and more towards something fun, playful, and relatable to the diverse range of clients Rose works with.

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