Nooworks is a woman owned, women run apparel business based in California. They make limited edition textiles with independent artists.

Nooworks already had a very strong brand presence and visual language. My job was to refine their pre-existing logo with a custom wordmark as well as color palette. We landed on this wonky, psychedelic-inspired wordmark and a fun rainbow of colors, although the brand opts to use black and white in most of their branding to not overpower their prints.

Check them out here